Cosmic Hosts: Visual Storytelling Strategy for Purpose-Driven Organizations

April 28th, 4pm
Visual Storytelling Strategy For Purpose Driven Organizations Tickets 44653593099

In this workshop, led by the team at Micro Documentaries, you will have a chance to refresh your organizational narrative structure (getting beyond issues & solutions to more effective frameworks), bring it to life with compelling visual storytelling ideas, and discover best-practices for story scouting & collaborating with creative teams.

“It was fantastic to be presented with a relatively simple framework from which we can scout and create the kind of stories that will better engage our audiences. The course was very action-oriented, with content and tools to help better understand the effective elements to building a powerful visual story.”
- Elise Carlaccini, Creative Producer & Project Manager, University Development and Alumni Development and Alumni Relations, UCSF

“The framework was so eye-opening. It was all presented clearly, with great examples. I feel like I can use these learnings not just for video storytelling but all storytelling.”
- Anne Kavanagh, Editorial Director, UCSF


In this workshop we apply the very same methodology that we have iterated on over the course of producing hundreds of micro-documentaries in 30+ countries for some of the most celebrated purpose-driven organizations in the world. The program is composed of 3 main phases:

  1. Drafting a More Engaging Organizational Narrative Framework
  2. Bringing your Framework to Life Through Visual Stories
  3. Becoming a Stellar Story Scouter & Confident Creative Collaborator

PHASE 1: Drafting a More Engaging Organizational Narrative Framework

Before you start working on specific stories, you want to make sure you have a good draft of your overall narrative framework – for your purpose-driven organization or your movement. And there’s a specific emphasis that you want to give to this framework.

We will review the typical frameworks that are used in telling many of the stories that we are exposed to and explore a framework that is better suited for advancing purpose-driven movements. An issue-leading framework tends to depress audiences because of the over-emphasis of issues in the news. However, a solution-leading framework is problematic as well, because it has been over-used in the commercial world. When you lead with your solution, you risk putting your audience on guard by making them feel like you’re try to sell them something.

Our approach seeks to go beyond issues and solutions to emerge with a framework that is an invitation for your audience, that stimulates curiosity and wakes up their creativity. The intention is to update your organizational narrative framework, so that you can build a stronger case for support for your mission.

YOU WALK AWAY WITH: An Updated Organizational Narrative Framework

Your framework will provide the context for your stories. The relationship between a framework and a story is a bit like that between a Christmas tree and the ornaments. The framework is the tree - and the stories are the myriad colorful figures that will light it up. In Phase 1, we focus on the tree.

A natural place for your Framework is on the landing page of your visual stories, in your film descriptions, or on your blog. Including it in your media pitches will also make it a lot easier for bloggers and journalists to write about your films and other visual stories and to place them in context in an editorial way for their audience.

PHASE 2: Bringing your Framework to Life Through Visual Stories

With your organizational framework updated it’s time to turn our attention to the visual stories that will bring it to life. In this phase we explore the most helpful stories for a purpose-driven organizations and brainstorm how they could translate for your particular situation.

YOU WALK AWAY WITH: A List of Compelling Visual Story Ideas

Together, we will generate a list of ideas and rank them based on specific cinematic criteria to ensure that the stories will translate well visually. We will demystify the anatomy of a compelling short film and you will learn how to best express, rank and prioritize your story ideas.

PHASE 3: Becoming a Stellar Story Scouter & Confident Creative Collaborator

Becoming a Stellar Story Scouter is important because maintaining a healthy story pipeline increases your chances of regularly delivering compelling visual stories that help you advance your mission. Becoming a confident creative collaborator puts you in a better position to get the best visual stories from your filmmakers and other visual professionals.

YOU WALK AWAY WITH: A Custom Story Scouting Routine and Creative Collaboration Guidelines

In this phase we identify your current sources of stories and guide you in creating a custom story scouting routine, so that you can become more proactive in maintaining a healthy story pipeline. We also provide you with specific guidelines that have resulted from the production of hundreds of films in related to how to best collaborate with a professional filmmaking team.

Scholarships Available

Our hope is to offer this workshop for the benefit of a wide range of people. As much as we have tried to make it affordable, we realize that the price might not be as accessible in all circumstances. For this reason, we are happy to offer a number of discounted scholarships. Please apply here.

About the Instructor

Natasha Deganello Giraudie is an independent documentary filmmaker, a teacher and a pioneer of the micro-documentary genre. Her recent series of short films on overcoming the homelessness crisis in San Francisco has reached an expansive audience with more than 750 thousand organic views online and was broadcast to more than 100 million people. As founder and Creative Director of Micro-Documentaries, she helped to pioneer the genre by producing short films in more than 30 countries to help social and environmental leaders raise millions of dollars, advance legislation and strengthen thought leadership. Natasha is a frequent teacher at Stanford University and other universities on topics of visual storytelling, social innovation and living a purposeful life. She currently chairs the board of directors of the Dalai Lama Fellows and serves as an Advisor for the Biomimicry Institute.

"Natasha’s talks are invaluable for our students. She turns her cutting edge experience in new media and new organizational structures into inspiring and enlightening anecdotes and insights."

- Scott Doorley, professor, d.school, Stanford University

The framework was so eye-opening. It was all presented clearly, with great examples. I feel like I can use these learnings not just for video storytelling but all storytelling.”

- Anne Kavanagh, Editorial Director, UCSF

Frequently Asked Questions

Who is this workshop for?

This workshop is for people working in purpose-driven organizations who are including video in their communications plans and are ready to leverage the power of video through better distribution. You might work in communications or development. You might be an experienced leader with expertise in other areas of communications or you might be in the earlier years of your career and looking to develop the practical and strategic skills and confidence for making the most of video stories.

What is the return on investment?

What would it be worth to you and your organization if: You didn't have to spend dozens of hours and tens of thousands of dollars reinventing the wheel of video-storytelling? You didn't have to produce another video story that fell flat? You could significantly advance your organization's mission with compelling video storytelling? You could energize your team by showing them results of their hard work?

What are the online video lessons in the Online Bundle?

The Online Bundle gives you access both to the in-person workshop and to the recorded video lessons from the workshop so that you can have them to refer back to and review them at your leisure after the workshop has ended.

What is the Private Facebook Group that is included with the Online Bundle?

The Private, Member-Only Facebook Group is a bonus of the Online Bundle. While the workshop takes you by the hand and leads you every step of the way, your journey will be enhanced by engaging with others who have chosen the same path, after the workshop has ended. The insight and support generated by the group will enable you to:

- tap into a trusted community for new ideas, insights and inspiration.

- ask questions and troubleshoot challenges standing in your way

- get an extra set of eyes on every piece of your video story system from those in a community who are in the trenches with you

- invite your new friends to watch and share your videos

This is a private community of communications leaders who are building a better world for all of us and who are serious about producing compelling video stories and getting them in front of huge audiences.

If I purchase the Online Bundle will I be able to access all of the lessons at once?

Yes - within 1 week of the workshop, you will have access to all of the video lessons and access to the Private Facebook Group.

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